Welcome to Adara
Hi, I’m Claire, founder of Adara. Launched in November 2022, Adara was born from my love of unique, affordable fashion and the realities of being a busy mum. Located in City Square Shopping Centre, Waterford, our boutique offers a personal shopping experience—pop in and let our friendly team help you find the perfect outfit for any occasion.
Why Adara?
Adara means "Noble Beauty" in Hebrew and "from the ford at the oak tree" in Irish, reflecting our vision: Beauty in Fashion, Nature in Style.
Our Philosophy & Collections
We believe every woman deserves to feel beautiful. Our curated collections blend fashion with nature’s beauty—featuring eco-friendly brands, rich textures, and timeless styles. By choosing Adara, you’re embracing conscious fashion while elevating your wardrobe.
Thank you for being part of our journey—we can’t wait to inspire you!
2026 Collection
Our new collection has arrived — a timeless mix of chic trenches, super-soft knits, statement blouses, and perfectly cut French jeans. Effortless, elegant, and made for the season ahead.
Our Brand Ambassador
We are proud to introduce Caoimhe, our Brand Ambassador from the well known and loved instagram account "The Big Hill House". Shop Caoimhe's top picks...
Our Brand Ethos
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Shop Small
By shopping local and supporting small businesses, we help our economy thrive while also doing our bit for the environment
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Unique Pieces
Adara means beauty — and we believe every woman deserves to feel beautiful. That’s exactly where we come in...
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Sustainability
It’s not a destination, but a continuous journey of exploring and addressing the ethical, environmental and social impact of our actions
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Packaging
Each package comes beautifully presented in sustainable packaging, which has been thoughtfully designed to be fully recyclable
From the blog
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Adara is hiring a Sales/Order Fulfilment Assistant
Job Title: Sales Assistant/Online Order Fulfilment Location: Waterford city Position: 2 days a week, covering the odd Saturday and public holidays. This is a seasonal job to cover the busy Summer months from...
Adara is hiring a Sales/Order Fulfilment Assistant
Job Title: Sales Assistant/Online Order Fulfilment Location: Waterford city Position: 2 days a week, covering the odd Saturday and public holidays. This is a seasonal job to cover the busy Summer months from...
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Adara won Best Independent Women & Children’s F...
We are thrilled to announce that Adara has been honored with the prestigious title of Best Boutique in County Waterford at the 2024 Irish Enterprise Awards! This esteemed recognition is a...
Adara won Best Independent Women & Children’s F...
We are thrilled to announce that Adara has been honored with the prestigious title of Best Boutique in County Waterford at the 2024 Irish Enterprise Awards! This esteemed recognition is a...
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3 Cute First Birthday Outfit Ideas
A first birthday outfit is a special outfit that is worn to celebrate a baby's first birthday. Some popular options for first birthday outfits include: Birthday daisy tutus: Tutus are...
3 Cute First Birthday Outfit Ideas
A first birthday outfit is a special outfit that is worn to celebrate a baby's first birthday. Some popular options for first birthday outfits include: Birthday daisy tutus: Tutus are...
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How Journaling can help reduce stress and anxie...
Journaling can help reduce stress and anxiety in several ways: Expressing emotions: Writing down thoughts and feelings can help individuals process and release pent-up emotions, reducing stress and improving emotional...
How Journaling can help reduce stress and anxie...
Journaling can help reduce stress and anxiety in several ways: Expressing emotions: Writing down thoughts and feelings can help individuals process and release pent-up emotions, reducing stress and improving emotional...
