We are absolutely delighted to share some incredible news – Adara Boutique has been awarded Best Use of Social Media at the 2026 Waterford Digital Awards.
This award means so much to us because social media has always been at the heart of our business. From day one, our goal hasn't simply been to sell clothes; it's been to build a genuine community where women feel inspired, confident and connected.
Every Instagram story, try-on video, behind-the-scenes clip, styling reel and live launch is created with you in mind. We've always believed that showing the real people behind Adara and bringing you along on our journey is what makes our community so special.
To have that recognised by the Waterford Digital Awards is an honour we are incredibly proud of.
This Award Belongs to Our Community
While our name is on the trophy, this achievement belongs to every single person who has supported Adara.
Whether you've:
- Shopped with us in-store or online
- Shared one of our posts with a friend
- Left a lovely comment
- Tuned into a live try-on
- Recommended us to someone else
- Cheered us on since we opened our doors
Thank you.
Your support has allowed our small independent boutique to grow into something we could only have dreamed of.
From a Small Boutique to an Award-Winning Brand
When Adara opened, we had one simple vision: to create a boutique offering beautiful, wearable fashion alongside exceptional customer service.
Since then, we've built an amazing online community, reached millions of people through our social content, and connected with customers all over Ireland and beyond.
Winning Best Use of Social Media is a wonderful reminder that authenticity, creativity and consistency really do make a difference.
Thank You
A huge thank you to the Local Enterprise Office Waterford and everyone involved in organising the Waterford Digital Awards.
Most importantly, thank you to our incredible customers, our wonderful team, our brand ambassadors and everyone who continues to support Adara every single day.
This award is a milestone we'll never forget—but we're only getting started.
Here's to what's next.
With love,
Claire & The Adara Team ♡