Learn more about Adara

Hi, I’m Claire — founder of Adara.

Adara was created from a simple idea: to offer a space where women can discover beautiful, distinctive pieces that feel special, wearable, and truly their own.

As a busy mum of two, I understand how important it is to find pieces that make you feel confident and put together — without overthinking it. That’s why every collection at Adara is carefully curated, focusing on styles that are easy to wear but never ordinary.

The Name

The name Adara was chosen for its meaning and connection to the brand’s vision.

In Hebrew, Adara means “noble beauty,” while in Irish it translates to “from the ford at the oak tree.” Together, these meanings reflect the heart of the brand — a balance of beauty, strength, and nature.

This inspired our ethos:
Beauty in Fashion. Nature in Style.

Our Approach

At Adara, we focus on pieces that stand out quietly — not mass-produced, not everywhere, but thoughtfully chosen.

Our collections are built around:

  • Limited runs to keep each piece special

  • Distinctive styles that feel different from the high street

  • Accessible price points without compromising on quality

  • Effortless dressing — pieces you’ll reach for again and again

We want getting dressed to feel easy, but still exciting.

Inspired by Nature

You’ll notice a subtle thread through our collections — a connection to nature.

From soft colour palettes to textures and prints, we draw inspiration from the natural world to create pieces that feel timeless, feminine, and grounded. Wherever possible, we prioritise organic cotton and more responsible materials, allowing you to make more considered choices without compromising on style.

More Than Just Clothing

Adara isn’t just about what you wear — it’s about how it makes you feel.

We believe that when you find something you truly love, it changes your mood, your confidence, and your day. That’s the feeling we aim to create with every piece we bring in.

Visit Us

You can find us at City Square Shopping Centre, Waterford, or shop online anytime.